Biography Profile / Wikipedia Information
- Greg Glassman is the founder and current CEO of CrossFit Inc. As per their website, CrossFit is a lifestyle characterized by safe, effective exercise and sound nutrition. CrossFit can be used to accomplish any goal, from improved health to weight loss.
Personal Life & Family Background :
- Greg Glassman was born on July 22, 1956, and grew up in Woodland Hills, a suburb of Los Angeles in the San Fernando Valley.
- Greg’s father was a rocket scientist at Hughes Aircraft who always preached the importance of math and the scientific method to his son, younger sister, and stay at home wife. The Glassman household prioritized education over everything else.
- Greg clashed with his father frequently and mentioned about his father that -“Any point you made had to be measurable, repeatable.”
- To escape these clashes, Greg escaped into athletics at a young age and fell in love with gymnastics, weightlifting, and cycling. After dropping out of several colleges and junior colleges, Glassman began working in fitness full time, as a personal trainer at local gyms.
Founding of CrossFit :
- Greg co-founded CrossFit with his wife at that time, Lauren Jenai (Lauren Glassman). A few years after the launch of CrossFit, in 2009, Lauren filed for divorce beginning an ugly four-year struggle over the ownership of CrossFit.
- Lauren was rumored to be selling her 50% stake in the company to private equity and had found a potential buyer, Anthos Capital. The ex-couple went to court and it ended with Greg buying Lauren’s 50% stake after taking a loan.
Career, Growth of CrossFit, Revenue & Net Worth :
- Greg’s first training job was in 1974 as a gymnastics coach at the Pasadena, California, Y.W.C.A. when he was an 18-year-old college student. Over the next fifteen years, he trained in dozens of great Southern California gyms finding success with a highly efficient, high intensity workout and a celebrity/athlete clientele. However, it was his work with cops that made him envision what CrossFit could be.
- In the first few years, CrossFit had been featured on TV and radio, and in print for its contributions to police fitness and their athletes’ achievements and dominance. But it was the launching of their website in February of 2001 with a daily workout that gave them regular interaction with thousands of athletes worldwide. When the website added a comment board, it started filling up with people’s posting their times and records and asking for help.
- Soon, Greg started advertising seminars that would turn out to be a key point of revenue for the future of CrossFit. For $4,500 plus airfare and accommodations, he would come to you. Or, for $1,000 a head, people could come to him. Here he would lecture about what he had concluded about fitness and his programs. In 2004, Glassman started teaching his seminars regularly and formalized the affiliation and trainer process.
- CrossFit makes most of its money from training seminars still. Every weekend, for $1000 a person, it certifies hundreds of people as trainers. Other sources of revenue for CrossFit are registration fees for the CrossFit Games, royalties for their associated apparel from Reebok and annual affiliate fees from thousands of CrossFit gyms across the world.
Facts, Height & Trivia :
- Greg preaches a no carb and no sugar lifestyle and asks his followers to eat mostly meat, vegetables, nuts and seeds.
- He walks with a distinct limp, which he says is a results of gymnastics that he used to do when he was younger.